FORGET Fish

Humans are great at adapting, abysmal at pivoting.

More Inner Exploration, Less Outer

The need to aspire for self-development above all else.

$YINN & $YANG

The mother of all mental models in plain sight.

Your Subconscious is Always Doing The Math

You cannot escape the consequences of your actions.

A Symbiotic Relationship with Markets

Taking radical responsibility as a consumer.

Business As The Ultimate Creative Expression

Reimagining where to place the creative impulse.

The Humanity of Meritocracy

How meticratic ideals lead to more humane outcomes