Growing up in rural Australia with periodic holidays to the Phililpines created an electic childhood with varying experiences across developed and developing worlds. This contrast of experience instilled an ongoing passion for maintaining diverse interests and connecting the dots between disparate ideas.

This manifested in a career mostly spent as a filmmaker in the advertising space — directing and video editing for brands such as Google, Adobe, Lexus and Canon. And alongside top tier agencies such as M&C Saatchi, Leo Burnett and Droga5. Filmmaking satiated this desire for variety and to be involved in multiple creative mediums at once — writing, visuals, music and performance.

More recently, my trajectory has taken a turn — as I’ve spent the majority of my time researching and investing in public companies and trading derivatives. Specifically, I swing trade options and day trade futures via technical analysis.

Given my creative background, my long-term investing philosophy is first and foremost built on qualitative research. I am always on the lookout for talented leadership that can think laterally and execute with artistic finesse. I then use fundamental analysis as confluence to these ideas. I also have a particular interest in fintech as an industry that offers outsized growth potential yet with predictable, evergreen business models. You can view my public portfolio here.

Above all else, I consider myself a life-long entrepreneur. As of 2025, I am now embarking on a building Furu — a platform that enables users to seamlessly discover new content creators.

Analogous to directing films, I view running businesses as a process of interfacing with differing departments and leading teams towards a singular vision. For me, business is the ultimate creative expression whereby ideas and execution are in a symbiotic and ever-evolving dance with the physical world and the people in it. This worldview is central to a deeper philosophical framework that merges concepts of spirituality, democracy and libertarianism. The full breadth of this framework will be detailed in my book, “The Perfect Amount of Imperfection”. The essays on this site are the formative elements of said book.